You’ve got questions; we’ve got answers. See below for visitor information, parking & transportation logistics, and exhibitor/vendor details. If you still can’t find what you are looking for, feel free to contact us.

showcase visitor information

No. Admission is free. There is no charge for the public to attend the 2021 South Dakota Showcase presented by SCHEELS.
  • Friday, October 22, 2021 | 12-8 p.m.
  • Saturday, October 23, 2021 | 9 a.m.-5 p.m.
Masks are not required to attend the Governor Noem’s Sportsmen’s Showcase; however, we do ask that if you have been experiencing symptoms of COVID-19 or have been exposed to an individual that has recently tested positive for COVID-19 in the last 14 days, that you remain at home and do not attend the event. 

Parking & transportation

The Sioux Falls Convention Center & Arena provides ample free parking around the arena. You can also view and download our detailed parking map.
No. Parking is free in the lots surrounding the Sioux Falls Convention Center & Arena. Please note there are reserved parking spaces at the Denny Sanford PREMIER Center. Please look for reserved parking signs to avoid parking in those spots.


Yes. Wheelchairs are available for attendees by stopping by the Sioux Falls Convention Center & Arena office. Please bring a photo ID to the show if you would like to use a wheelchair.
Yes. Concession stands will be open inside the Sioux Falls Convention Center. Outside food and drink is not allowed in the convention center.
No. Pets are not allowed in the Sioux Falls Convention Center & Arena. This does not apply to service animals.
Yes. There is an ATM available on-site at the Sioux Falls Arena to obtain cash for any purchases made at cash-only exhibitors.


Any exhibitor or vendor whose primary sale of goods and/or services and/or artwork centered around family-friendly outdoor activities.
Learn more about what it takes to be an exhibitor or vendor at Governor Noem’s Sportsmen’s Showcase presented by SCHEELS and sign up here.
Governor Noem’s South Dakota Showcase presented by SCHEELS is a family-friendly trade show specializing in all things outdoors, including hunting, fishing, recreation, family fun, fine art and more! We are thrilled to bring a variety of exhibitors and vendors to the Sioux Falls Convention Center & Arena and offer something for every outdoor enthusiast!