Rice released his ten-song album Lambs & Lions at the end of 2017 with new label partner BBR Music Group / BMG—the follow-up to 2014’s Ignite the Night, which hit No. 1 on the country charts and reached the top five of the all-genre Billboard 200.Born in Florida and raised on a farm in Asheville, North Carolina, Rice was a promising linebacker at the University of North Carolina. “Football wired me for the rest of my life,” he says, “including in some wrong ways. So, I’ve had to learn to be more sensitive and when to be more aggressive. It’s a focus you carry on to everything you do in life.” Encouraged by his father, he began playing guitar and writing songs in college. After his father died and an injury ended his football career, music became his solace during a period of depression. (The slogan he took to writing inside the brim of his baseball caps, “HDEU,” served as a reminder to keep his head down, working, but his eyes up, looking forward to the future—and now inspires his clothing company, Head Down Eyes Up.)
Born and raised in Birmingham, Alabama Neil Thrasher has been surrounded by music his whole life. Inﬂuenced by both sides of his family, Neil grew up watching his father perform professionally as part of The Thrasher Brothers it was only natural that Neil would do the same. After several years of recording his own music and touring, other artist began recording songs he had written and as fate would have it, it was then that Neil would devote his career to being a full time songwriter and eventually being named “2004 ASCAP’s Songwriter Of The Year”. Thrasher’s songs have been recorded by some of music’s most successful acts including: Jason Aldean, Carrie Underwood, Luke Bryan, Rascal Flatts, Kenny Chesney, Tim McGraw, Randy Houser, Ronnie Dunn, Tyler Farr, Reba McEntire, and many others.
Kelley Lovelace was born in Paducah, Kentucky but was primarily raised in Hixson, Tennessee on the outskirts of Chattanooga. He currently lives in Franklin, Tennessee just a few miles south of Nashville. Kelley began working and writing at Larry Butler’s music publishing company, Perdido Key Music. In just three years he became President of this publishing company, owned by Shug Baggott, and dubbed it Music Alley before choosing to write songs full time and landing a song writing deal with EMI Music Publishing. Kelley is currently signed to a joint venture publishing deal with Warner Chappell & Sea Gayle Music Publishing. As a writer, he has had many songs recorded by artists such as Brad Paisley, Carrie Underwood, Jason Aldean, Luke Bryan, Kenney Chesney, Keith Urban, Rascal Flatts, Sheryl Crow, Randy Houser, Hunter Hayes, Joe Nichols, Lauren Alaina, Scotty McCreary, Terri Clark, Montgomery Gentry, and many others. Among these recordings are 24 Top 10 Billboard / R&R / Mediabase hits: 17 of which have reached the #1 position